About Optional Ltd

A UK software company building privacy-first products that solve real problems.

Who we are

Optional Ltd is a software company registered in England, incorporated on 3 June 2020. We build, ship and operate our own consumer and business applications, from interactive mapping tools to mobile apps.

Our mission is simple: provide value-based software solutions to help companies and people solve real problems.

How we work

  • Privacy first. We avoid trackers and unnecessary data collection, and prefer on-device processing where we can.
  • Keep it simple. We favour focused products that do one thing well over bloated feature lists.
  • Ship real things. Our products are live and in active development, not slideware.

Founder

Optional was founded by a software engineer with over 20 years of professional experience building software and web applications.

Company information

Registered name
OPTIONAL LTD
Company number
12641375
Incorporated
3 June 2020
Status
Active
Registered office
The Shaftesbury Centre, Percy Street, Swindon, England, SN2 2AZ
Nature of business
Software development & applied R&D (SIC 62011, 62012, 72190)